lamborghini colors urus

Urus' Standout Lamborghini Colors: A Rainbow of Power

By William WilliamsJanuary 16, 2026

Lamborghini, a byword for luxury and performance, has unfurled a new beast - the Urus. And alongside its beastly demeanor, disrupting the SUV market, comes an array of colors that has left enthusiasts awe-struck.

The Italian automaker, known for its supercars, brought an unprecedented array of colors to the SUV segment with the Urus. Let's delve into the fascinating world of Lamborghini Urus colors.

Signature Lamborghini Colors

The Urus pays homage to Lamborghini's heritage with its available signature colors, immortalizing the automaker's rich history in the SUV segment.

the front and side view of a car with different colors on it, including blue stripes

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One such color is Giallourse, an intense, energetic yellow that screams Lamborghini, reminiscent of the iconic Miura. This color encapsulates the Urus' power and agility, truly standing out on the roads.

Historic Colors

Taking inspiration from historic Lamborghini models, the Urus sports colors like VerdeMythos. This deep green is a nod to the fastest car in its time, the 350 GT.

an orange, pink, and yellow lamb suvs are lined up in a garage

a green car parked in front of a wall with lights on it's sides

Another historic color is RossoVeneno, a vibrant red that was initially introduced on the Veneno, Lamborghini's limited-edition masterpiece. This color embodies the Urus' sporty and powerful character.

New Age Colors

Lamborghini has also catered to the modern enthusiast by incorporating fresh, new colors into the Urus palette.

One such color is NeroNoctis, a deep, antiviral black. This color reflects the stark, aggressive lines of the Urus, giving it an almost menacing demeanor on the road.

a purple sports car parked in front of a building

a red sports car parked in a parking lot with mountains in the backgroud

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a bright green lamb urus parked in front of a cityscape with palm trees

Exclusive Colors

The Urus also offers exclusive, one-off colors as part of its Ad Personam program. This program allows customers to personalize their Urus with virtually unlimited color and trim combinations.

For instance, a customer can request a unique color inspired by their favorite place, an abstract concept, or even a dream. This level of customization ensures that each Urus is truly unique, reflecting its owner's personality.

In the conclude, the Urus' extensive color palette represents more than just aesthetics. It's a testament to Lamborghini's commitment to offering bespoke experiences, personalizing each vehicle to its owner's tastes. So, whether you're drawn to the classic RossoPompe or the contemporary BluGlauco, there's a Lamborghini Urus color that's waiting to speak your language. Ready to find yours?"